HISTORY OF THE BUSINESS
High Sierra Divers was founded by Tom Minch in 1985. In order to
obtain major product lines and offer better service it was
necessary to obtain a storefront location. High Sierra Divers then
entered into a partnership arrangement with Sports Anyone a local
sporting goods store in 1986. In 1988, it was decided to open a
stand-alone business, Douglas Novelly was hired as the first full
time employee to manage the new store. High Sierra Divers was
incorporated as a California corporation in 1986 and opened its
doors to scuba customers. We were the only shop in the Grass Valley
Area and quickly grew. In 1991 decided to open a second store in
Auburn. The store in Auburn was managed by Doug Novelly and proved
to be a success. It was decided to close the Grass Valley store in
1993, cut expenses and still serve both areas. High Sierra Diver's
instructors have more than 120 years of combined experience in the
dive industry.
The corporation sold the business to Doug Novelly in 2001. Doug & his wife Tina have owned and managed the store since then.
TESTIMONIALS
